Social Media System
System Owner:
Purpose/Scope: The purpose of the Social Media System for theCrossroads is to establish our presence and have influence in the world of social media to present our church in a good way to the digital community. The purpose of Media monitoring is to make sure no one puts any content that may be inappropriate on our social media.
Procedure:
Our Official Social Media Policy
theCrossroads UPC encourages all members and ministry to publish or comment via social media outlets. The social media policy will follow these guiding principles:
1. Stick to your area of expertise and provide unique, individual perspectives on what is going on at theCrossroads UPC and in the world.
2. Post meaningful, respectful comments- in other words, no spam and no remarks that are off- topic or offensive.
3. Always pause and think before posting. That said, reply to comments in a timely manner when a response is appropriate.
4. Respect proprietary information and content, and confidentiality.
5. When disagreeing with others’ opinions, keep it appropriate and polite.
Our Official Media Policy:
1. Read all content carefully to insure no inappropriate posts are made.
2. Be sure all comments on our posts are clean.
3. We want the church to be shown in a positive light, so if any one following and or being followed by theCrossroads UPC posts something that reflects negativly on the church that person may need to bu unfollowed and or blocked.
4. Do not "like" posts that are against theCrossroads UPC beliefs.
5. No political posts will be made. We dont want to alienate ourselves to one particular party. We want to reach the whole world with our content.
All social media outlets will need to follow the Rules of Engagement:
1. Be judicious. Make sure that all statements or posts do not violate any of theCrossroads UPC privacy, confidentiality, and legal guidelines for external commercial speech.
2. Be conversational. Talk to your readers like you would talk to real people in professional situations. Be yourself and encourage participation.
3. Be responsible. If you make a mistake in posting information own up to it and admit you made the mistake.
4. Be respectful. Always show proper respect to others and give them credit when quoting or using their material including that which belongs to theCrossroads UPC.
5. Be considerate. Be yourself and use your best judgement. Be sure that you make clear the views or opinions you express are your own and not those of theCrossroads UPC.
6. Be confidential. Do not conduct business with customers on social media outlets.
7. Be non-controversial. If you see misrepresentations of the church you may point out the incorrect information in a respectful manner. Avoid being argumentative with others. Be sure you post factual information.
Facebook - Facebook is by far where the MOST people are at, so we can focus on posting regularly (mainly with the purpose of discussions and community) to engage as many people as possible. Our goal is not to “PUSH” our church or our message on the community, as much as it is to be a regular voice in the Facebook community and keep popping up in people’s news feeds in the most positive ways.
Posting regularly (at least once daily is probably the idea here).
Content needs to be mainly that which creates and encourages conversation
Algorithms will keep us out of people’s news feeds if all we do is promote.
Instagram
- Instagram is where the younger community is right now. We can have an impact by regularly posting neat and unique perspective pictures from our account.
Should probably get some teens and young adult perspective on pics
Get ideas for what would draw people’s attention…
Run contests maybe…
Pinterest – We do have a Pinterest account, but it has been mainly for linking cool stuff like fasting recipes (Daniel Fast) etc…Not sure how we could use this better, open to ideas.
INSTAGRAM Can post to Facebook from the Instagram Platform.
Purpose/Scope: The purpose of the Social Media System for theCrossroads is to establish our presence and have influence in the world of social media to present our church in a good way to the digital community. The purpose of Media monitoring is to make sure no one puts any content that may be inappropriate on our social media.
Procedure:
Our Official Social Media Policy
theCrossroads UPC encourages all members and ministry to publish or comment via social media outlets. The social media policy will follow these guiding principles:
1. Stick to your area of expertise and provide unique, individual perspectives on what is going on at theCrossroads UPC and in the world.
2. Post meaningful, respectful comments- in other words, no spam and no remarks that are off- topic or offensive.
3. Always pause and think before posting. That said, reply to comments in a timely manner when a response is appropriate.
4. Respect proprietary information and content, and confidentiality.
5. When disagreeing with others’ opinions, keep it appropriate and polite.
Our Official Media Policy:
1. Read all content carefully to insure no inappropriate posts are made.
2. Be sure all comments on our posts are clean.
3. We want the church to be shown in a positive light, so if any one following and or being followed by theCrossroads UPC posts something that reflects negativly on the church that person may need to bu unfollowed and or blocked.
4. Do not "like" posts that are against theCrossroads UPC beliefs.
5. No political posts will be made. We dont want to alienate ourselves to one particular party. We want to reach the whole world with our content.
All social media outlets will need to follow the Rules of Engagement:
1. Be judicious. Make sure that all statements or posts do not violate any of theCrossroads UPC privacy, confidentiality, and legal guidelines for external commercial speech.
2. Be conversational. Talk to your readers like you would talk to real people in professional situations. Be yourself and encourage participation.
3. Be responsible. If you make a mistake in posting information own up to it and admit you made the mistake.
4. Be respectful. Always show proper respect to others and give them credit when quoting or using their material including that which belongs to theCrossroads UPC.
5. Be considerate. Be yourself and use your best judgement. Be sure that you make clear the views or opinions you express are your own and not those of theCrossroads UPC.
6. Be confidential. Do not conduct business with customers on social media outlets.
7. Be non-controversial. If you see misrepresentations of the church you may point out the incorrect information in a respectful manner. Avoid being argumentative with others. Be sure you post factual information.
Facebook - Facebook is by far where the MOST people are at, so we can focus on posting regularly (mainly with the purpose of discussions and community) to engage as many people as possible. Our goal is not to “PUSH” our church or our message on the community, as much as it is to be a regular voice in the Facebook community and keep popping up in people’s news feeds in the most positive ways.
Posting regularly (at least once daily is probably the idea here).
Content needs to be mainly that which creates and encourages conversation
Algorithms will keep us out of people’s news feeds if all we do is promote.
- Instagram is where the younger community is right now. We can have an impact by regularly posting neat and unique perspective pictures from our account.
Should probably get some teens and young adult perspective on pics
Get ideas for what would draw people’s attention…
Run contests maybe…
Pinterest – We do have a Pinterest account, but it has been mainly for linking cool stuff like fasting recipes (Daniel Fast) etc…Not sure how we could use this better, open to ideas.
INSTAGRAM Can post to Facebook from the Instagram Platform.